Posted: Sat, Sep 24, 11 in Topics of the Week (COMM 2322)

History. Not really a fan of it. It’s one of those subjects that i don’t necessarily excel in. but if i had to choose an era from public relations history in which i would have liked to work it would definitely be during the time of World War I, where public relations kind of really began. i would have loved to have been there when public relations into being and made it what it is today, and maybe even one of the people to help begin public relations. Public relations is such a vital part of a company. It does consist, in some parts, or journalism, marketing, and advertising, so without public relations we would kind of be at a lost.

There’s a book titled “The Father of Spin: Edward L. Bernays and the Birth of PR” that tells about this exact era that I’m writing about. In a review of the book, it says that “Bernays regarded Uncle Sigmund Freud as a mentor, and used Freud’s insights into the human psyche and motivation to design his PR campaigns, while also trading on his famous uncle’s name to inflate his own stature.” (See full book review here). Bernays was known as the father of public relations. He created it. And it says that he used insights to human motivation to design it. I feel like Bernays had to be a creative man in order to achieve this. Even though others may have changed public relations a little since then, he still laid the foundation to one of the most pivotal careers in the nation today.

The thing that really intrigues me most about this era of public relations is that it is the beginning. Beginnings are always amazing. It’s like giving life to things that, without you, probably would not exist.  Creation; it’s something beautiful.



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