In doing this week’s Topic of the Week blog, it got me thinking about marketing for some reason. Marketing is a very powerful machine in the world and is probably really the only way that one would be most likely to get their name out there. I googled great marketing tips and found this interesting website, and they were all inspired from a 6-year-old’s lemonade stand. Check it out.
Archive for Sat, Oct 15, 11
On October 5, 2011 the world lost one of the greatest innovators they have ever had. The founder of Apple, Inc. Steve Jobs passed away.
Apple’s Board of Directors released this message:
“We are deeply saddened to announce that Steve Jobs passed away today.
Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.
His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.”
After Jobs death, the New Yorker released a cover that depicted Steve Jobs at the gates of heaven. Even though this was probably meant with good intentions, the fact that Steve Jobs was a Buddhist stirred up controversy. Some people found the cover disrespectful to the late Steve Jobs.
-cw
Measuring the effectiveness of a public relations campaign is one of the most important things a PR professional can do. This is important because it can enhance the future performance of that professional and establish whether the goals of management by objective have been met. Without effective public relations campaigns, companies or organizations may be at risk of losing their target audience. These campaigns keep the public happy and help to keep sales up; and not to mention keep a good reputation with the public. The effectiveness of every public relations campaign should not have any goal less than perfect.
There are many ways to measure the effectiveness of Public Relations programs. The most basic ways of measuring them is to measure message distribution and media placements, and audience awareness, comprehension and retention. The most advanced level is the measurement of changes in attitude, opinions, and behaviors.
The criteria used in measuring the effectiveness of a campaign include “the compilation of press clippings and radio/television mentions; media impression, or the potential audience reached; number of hits on a website; advertising equivalency; systematic tracking by use of computer databases; requests for additional information; and audience attendance at special events.” If any of these areas are high, then it would be safe to assume that the public relation campaign was pretty successful.
PR campaigns are ultimately evaluated based on how they can help organizations achieve its objectives through changing the audiences behavior and attitudes, fund-raising, or the election of a candidate.
*Information from Think! Public Relations.
-cw
Corey West 