Posted: Sat, Oct 15, 11 in PR Connections (COMM 2322)

On October 5, 2011 the world lost one of the greatest innovators they have ever had. The founder of Apple, Inc. Steve Jobs passed away.

Apple’s Board of Directors released this message:

“We are deeply saddened to announce that Steve Jobs passed away today.
Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.
His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.”

After Jobs death, the New Yorker released a cover that depicted Steve Jobs at the gates of heaven. Even though this was probably meant with good intentions, the fact that Steve Jobs was a Buddhist stirred up controversy. Some people found the cover disrespectful to the late Steve Jobs.

Read the full story here.


  1. I was just talking about this today with my family! I feel that the announcement release for his death to the public was a very touching and appropriate one. In reference to the New Yorker cover, I can totally understand why there was such an uproar over it. Even though I am a Christian and believe that people are judged at the gates of heaven and their names are searched for in the Book of Life, I can understand why many of the people were upset over Buddhist Steve Jobs depicted as going to heaven.
    I do believe it says something though, about the religion mindset of people in America. When people die, people assume they go to heaven and at first thought (for the most part), don’t even consider what religion the person claimed. When you read the obituaries in the paper, it will always say that the person was a good person and is now singing with the angels in heaven.
    I think this is why it offended the people. People seem to have a total lackadaisical approach when it comes to truly respecting a person and the values they claimed.
    I wonder what the response would have been if he was depicted in a way that expressed his buddhist values.

  2. seallen1 says:

    I read this article about the outcry from the public about the New Yorker’s picture depicting Steve Jobs at the gates of Heaven. I don’t know if the outcry was from family members or not, but if it was, I feel like they have every right to be upset. So soon after the death of a loved one or close friend can make this even more of an issue. I even see just reason in the Jewish community being upset. The New Yorker should have thought twice before sending this to print.

  3. […] was a good recap on the three most important aspects of content that should never be forgotten. 16. oops. by Corey West October 27, 2011 I read this article about the outcry from the public about the New […]

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