Posted: Fri, Oct 28, 11 in Topics of the Week (COMM 2322)

“Ethics is concerned with how we should live our lives. It focuses on questions about what is right or wrong, fair or unfair, caring or uncaring, good or bad, responsible or irresponsible, and the like.” This quote comes from Communication Ethics: Methods of Analysis, a book written by James Jaksa and Michael Pritchard.

To me, I believe that public relations practitioners should be most concerned with the ethical side of every situation. Even though everyone in the corporate world do not come from a Christian background, I still believe an ethical PR practitioner is the best type. One does not have to come from a Christian background to be ethical, which is why I know that no matter what, it is always possible for a PR practitioner to be ethical.

Some things, like eating meat, are ethical matters that vary from person to person. But there are a few things that I believe everyone should have the same ethical view on. Everyone should know not to publish false information just to get ahead in a campaign, or even falsely advertise just to get consumers to support or buy a product.

The Public Relations Society of America has a code of ethics for its members. They are required to serve the public by acting as responsible advocates for clients or employers (advocacy), adhere to the highest standards of accuracy and truth (honesty), advance the profession through professional development, research and education (expertise), provide objective counsel and be accountable for actions (independence), be faithful to clients and employers, but also honoring an obligation to serve the public interest (loyalty), and respecting all opinions and supporting the right of free expression (fairness).

A code of ethics is a great way to ensure that all employees and being ethical in all of their decisions. Ethics is concerned with how we should live our lives. And we should strive to live an honest and ethical life.


*Information from Think! Public Relations.

  1. Jessi Ellerbe says:

    I really loved this post, Corey. I completely agree that it is important for PR practitioners to be as ethical as possible. The sad thing is, many aren’t. And for me personally, that’s a really scary thought. People now are relentless, and do not care who they trash in the process. I know that as a Christian going into this field, I am going to try my best to stay true to my values not only as a Christ follower, but as a human being.

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