global pr.

Posted: Fri, Nov 18, 11 in Topics of the Week (COMM 2322)

For our Public Relations presentation, we were assigned the topic of Global Public Relations. Under Global PR falls Public Diplomacy, which is defined as the process of information dissemination. Public Diplomacy was used by the United States in order to portray a good image to the world.

The United States Information Agency (USIA) was the primary agency in doing this. It was created by President Dwight Eisenhower and was successful until the Soviet Union began to fall. Congress and other critics didn’t think it was necessary for the U.S. to have such a large profile anymore, and in 1999 the agency was abolished.

Nongovernmental Organizations, or NGOs, also fall under the topic of Global PR. NGOs are dependent on international support for their programs and causes. These organizations are also trusted more that the government or corporations because their work is more moral-driven than profit-driven. A few examples of NGOs are Greenpeace, which focuses its resources on global warming and deforestation and Doctors Without Borders, which helps victim of war, no matter their religion or ethnicity.

Global Public Relations make for a great career, especially for those who may like to travel. If one wanted a career in Global PR, some things they may want to do to prepare are as followed:  take classes in global marketing techniques, foreign languages, cross-cultural communication, etc., attending graduate school, study abroad or serve an internship with a company or organization in another nation and apply for the Fulbright Program. These tips can help current college students that may want to pursue a career in Global Public Relations.


Information from Think! Public Relations.


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