Archive for the ‘Topics of the Week (COMM 2322)’ Category

top 10.

Posted: Fri, Dec 2, 11 in Topics of the Week (COMM 2322)

Top ten things I learned about Public Relations this semester in Mrs. Nixon’s COMM 2322 Public Relations Applications Class is as followed:

1. It’s a changing field! There is no such thing as a ‘typical week’ because things are always changing, and new projects come about.

2. Social Media is very important in the field of Public Relations. They use these medias to connect with the public and to make sure that they public is getting what they want.

3. Good communications skills are needed in this field. One has to be able to write effectively, and they need to read pretty frequently.

4. An aspect of Public Relations deals with helping people or companies develop a good image and relationship with the public.

5. Professionals need to be careful about what they say or write to avoid possible defamation of character lawsuits.

6. Edward Bernays is known as the “father of public relations”.

7. Public Relations is similar to journalism, advertising and marketing, but it is also different in many different ways.

8. Public Relations goes global, and many organizations use global public relations as a way to market.

9. Public Relations plays a very big role in event planning, and they use these events to help promote their company or organization.

10. Twitter can be very important in the life of public relations professionals.

jessi.

Posted: Tue, Nov 22, 11 in Topics of the Week (COMM 2322)

For my guest blogger, I wanted to shine the spotlight on Jessi Ellerbe. She’s a really great friend of mine as a great writer as well. She is studying Communications at Southeastern University and will be graduating in December of 2012. Below is one of her blog posts that I particularly liked. You can visit her blog page here.

 

“Getting the Word Out” by Jessi Ellerbe

It’s amazing to me exactly how incredible social media can be when it comes to PR. Our professor, Barbara Nixon, recently went through a tragic loss when her oldest son, Kyle, passed away. Through Facebook, Twitter, and other social networks, her students, fellow teachers, family, friends and even strangers were able to send her their condolences for her loss.

I know that I utilized Twitter specifically to reach out to her, but others used Facebook to do this. Both of his services, one in Auburn and one here in Lakeland, had events made on FB to invite others to come out and share a moment of sweet remebrances of Kyle and to love on his family.

Though the events are taking place at the end of this week (Auburn) and the beginning of next week (Lakeland), the estimated turn-outs are already large in number. It’s just incredible how, through sites like Twitter and Facebook, we are all able to communicate and reach out to one another. And it reminds me that, though it’s great to do use them during times like these, it’s also great to use them regardless of what’s happening.

After seeing my professor handling the stress of working, getting ready to travel, and dealing with a painful loss, it really made me realize the things we take for granted in life. Professor Nixon informed us that we should keep in touch with our loved ones because we never know what could happen. And I 100% agree with her. So whether we use Facebook, Twitter, Tumblr, WordPress or any other social media site, let’s all make a promise to keep in touch with those we love.

To find out more about Kyle’s Lakeland memorial service, please follow the hyperlink:

Memorial Service Information

global pr.

Posted: Fri, Nov 18, 11 in Topics of the Week (COMM 2322)

For our Public Relations presentation, we were assigned the topic of Global Public Relations. Under Global PR falls Public Diplomacy, which is defined as the process of information dissemination. Public Diplomacy was used by the United States in order to portray a good image to the world.

The United States Information Agency (USIA) was the primary agency in doing this. It was created by President Dwight Eisenhower and was successful until the Soviet Union began to fall. Congress and other critics didn’t think it was necessary for the U.S. to have such a large profile anymore, and in 1999 the agency was abolished.

Nongovernmental Organizations, or NGOs, also fall under the topic of Global PR. NGOs are dependent on international support for their programs and causes. These organizations are also trusted more that the government or corporations because their work is more moral-driven than profit-driven. A few examples of NGOs are Greenpeace, which focuses its resources on global warming and deforestation and Doctors Without Borders, which helps victim of war, no matter their religion or ethnicity.

Global Public Relations make for a great career, especially for those who may like to travel. If one wanted a career in Global PR, some things they may want to do to prepare are as followed:  take classes in global marketing techniques, foreign languages, cross-cultural communication, etc., attending graduate school, study abroad or serve an internship with a company or organization in another nation and apply for the Fulbright Program. These tips can help current college students that may want to pursue a career in Global Public Relations.

-cw

Information from Think! Public Relations.

ethics.

Posted: Fri, Oct 28, 11 in Topics of the Week (COMM 2322)

“Ethics is concerned with how we should live our lives. It focuses on questions about what is right or wrong, fair or unfair, caring or uncaring, good or bad, responsible or irresponsible, and the like.” This quote comes from Communication Ethics: Methods of Analysis, a book written by James Jaksa and Michael Pritchard.

To me, I believe that public relations practitioners should be most concerned with the ethical side of every situation. Even though everyone in the corporate world do not come from a Christian background, I still believe an ethical PR practitioner is the best type. One does not have to come from a Christian background to be ethical, which is why I know that no matter what, it is always possible for a PR practitioner to be ethical.

Some things, like eating meat, are ethical matters that vary from person to person. But there are a few things that I believe everyone should have the same ethical view on. Everyone should know not to publish false information just to get ahead in a campaign, or even falsely advertise just to get consumers to support or buy a product.

The Public Relations Society of America has a code of ethics for its members. They are required to serve the public by acting as responsible advocates for clients or employers (advocacy), adhere to the highest standards of accuracy and truth (honesty), advance the profession through professional development, research and education (expertise), provide objective counsel and be accountable for actions (independence), be faithful to clients and employers, but also honoring an obligation to serve the public interest (loyalty), and respecting all opinions and supporting the right of free expression (fairness).

A code of ethics is a great way to ensure that all employees and being ethical in all of their decisions. Ethics is concerned with how we should live our lives. And we should strive to live an honest and ethical life.

-cw

*Information from Think! Public Relations.

laws.

Posted: Fri, Oct 21, 11 in Topics of the Week (COMM 2322)

I found the Online Media Law course from NewsU very interesting. It introduced me to many of the laws about the media and even let me play the role as a judge in mock situations.

  • What did I learn?

First of all, I learned that libel and slander are both types of defamation, libel is written while slander is spoken. I also learned that as a journalist one can be easily accused for defamation of character. To avoid, one should: strive to be as accurate as possible, use reliable sources, be will to correct or retract mistakes, be cautious when publishing negative information, and put a special not on material that has been submitted by others.

Another thing I learned is by gathering information in public places and from publicly available sources, and getting consent from the person covered, one can protect themselves from a possible invasion of privacy lawsuit.

  • What surprised me?

None of the information from this online course actually surprised me. The course just informed me about defamation of character, invasion of privacy, and copyright infringement,  and how a journalist can protect themselves from lawsuits of such nature.

  • What do you want to know more about?

I would like to know more about other possible ways a journalist can find themselves in trouble, even if the action was innocent. If I would have become a journalist before taking this online course, I wouldn’t have considered getting information from public places. I probably would’ve tried to get information from people who I thought would have given me something credible, and I possible could have gotten in trouble for it. If I can find out other ways to protect myself from lawsuits, I will be better suited for a safe and clean career in journalism.

-cw

measuring.

Posted: Sat, Oct 15, 11 in Topics of the Week (COMM 2322)

Measuring the effectiveness of a public relations campaign is one of the most important things a PR professional can do. This is important because it can enhance the future performance of that professional and establish whether the goals of management by objective have been met. Without effective public relations campaigns, companies or organizations may be at risk of losing their target audience. These campaigns keep the public happy and help to keep sales up; and not to mention keep a good reputation with the public. The effectiveness of every public relations campaign should not have any goal less than perfect.

There are many ways to measure the effectiveness of Public Relations programs. The most basic ways  of measuring them is to measure message distribution and media placements, and audience awareness, comprehension and retention. The most advanced level is the measurement of changes in attitude, opinions, and behaviors.

The criteria used in measuring the effectiveness of a campaign include “the compilation of press clippings and radio/television mentions; media impression, or the potential audience reached; number of hits on a website; advertising equivalency; systematic tracking by use of computer databases; requests for additional information; and audience attendance at special events.” If any of these areas are high, then it would be safe to assume that the public relation campaign was pretty successful.

PR campaigns are ultimately evaluated based on how they can help organizations achieve its objectives through changing the audiences behavior and attitudes, fund-raising, or the election of a candidate.

*Information from Think! Public Relations.

-cw

newbies.

Posted: Sun, Oct 2, 11 in Topics of the Week (COMM 2322)

When new Public Relations practitioners are looking for a job, they have two places in which they can choose from; a PR firm or a corporation.

Jobs at corporations at times are more difficult to find, especially if one doesn’t have any experience. Growth is limited and this job can be slow paced at times. Corporate, though, do tend to have a lower employee turnover rate and salaries tend to be a be higher. Benefits are usually good and there are many more opportunities available when working at a corporation.

When working at a PR firm, experience is gained very quickly. The workplace is very fast-paced and exciting, plus there is more variety in the types of projects that can be done. Even though the salary can be low at entry level and medical benefits can be minimal, networking with other PR professional can lead to bigger and better job opportunities.

If I was a newbie entering the PR work force for the first time, I would probably go for a job in a PR firm. I think that I would pick a firm because it is a great place for new public relations practitioners to start working.  Yes, the pay may be a bit low and the turnover rate higher than normal, but in a firm one can gain experience quickly, find mentors they can learn from, and network with other professionals. These things can help to lead to higher paying jobs in the firm or even jobs at a corporation. I think a firm is a better newbie choice also because they can work on many different projects at once. When they find a project they like, they can look for a corporation that does work related to that project.

Corporation do pay the big bucks, but it does not hurt to gain a little experience first. One might even end up with a salary much higher than they would have recieved without experience.

-cw

*Information found in Think! Public Relations.